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SA veterans launching clothing brand to celebrate diversity
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Triple Nikel
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Tired of the same gun-slinging, violence-promoting clothing marketed to American veterans, Ayala gathered a team of three other minority vets to co-found Triple Nikel, a clothing business aiming to tell minority veteransâ stories and to rebrand what âlooking like a veteranâ means.
âWeâre not all just the typical white guy with a beard and tattoos. Thatâs not how veterans look as a whole,â said Triple Nikel co-founder Chris McPhee. âJust like all us Black guys donât look like the dude with dreadlocks and his pants sagging. When people hear âveteran,â we want them to know that they can be anybody sitting next to you or in front of you.â
Ayala, who also owns San Antonio Healthy Vending, said he and his co-founders decided to create the brand just a little over three months ago and have been working quickly with the plan of launching it specifically on Veterans Day. Apparel will include T-shirts, hats, and hoodies, Ayala said. Read the full article.