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During the height of the COVID-19 pandemic in the summer of 2020, the idea for Triple Nikel was sparked. We created an idea based off four simple concepts: Legacy, Community, Music and Love.
The name Triple Nikel is derived from the 555th Parachute Infantry Regiment that was stood up in 1943 during segregation. Known as the "Triple Nickels", their mission was to neutralize forest fires through airborne insertions.
Each of our founders started their military careers in the 82nd Airborne Division as paratroopers. It is our common ground to which we often derive experiences, motivation and content.
Our designs pull inspiration from the Hip Hop culture. Besides the military, a common ground between all the TN founders is Hip Hop. We believe that music is a common thread that binds all people; so that's why our collections are dedicated to music we love.
Since Nov 2020, we have traveled coast to coast telling our story and meeting new people along the way. During the first 18 months of operations, we spent less than $500 on marketing; focusing on the true heroes of this story - the people!
Left: Ruben "Rubz" Ayala, CEO/Founder of Triple Nikel
Right: Chris "Smurf" McPhee, CMO/Co-Founder Triple Nikel
Left: Kuther "Rod" Graham, COO/Co-Founder Triple Nikel
Right: Curtez "Curt" Riggs, Business Dev/Co-Founder Triple NIkel